Illuminated display



April 2, 1940.

F. A. SUNDERHAUF ILLUMINATED DISPLAY Filed April '7, 1939 INVENTOR- fi'zafl'r/f flSuimeralf I B Wat ATTORNEY Patented Apr. 2, 1940 UNITED STATES PATENT OFFICE- f M H 2,195,977 I j dLLUMINATED DISPLAY Frederick A. Sunderhauf, Rutherford, N. 3., as-

signor to Reynolds Metals Company, Richmond, Va.',a-corporation of Delaware i Application s in 7 issejseria No. 266,459

' 2 Glaims. ((140-133 a made without departing from the scope of the I This invention-relatespto an improved collap- 'sible, or knock-down, display giving unique ,col'

{issued February 21, 1939, to Frederick A. Sun- .derl auf, thepresent inventor.

Heretofore various illuminated displays. have beensuggested but these commonly have been expensive to fabricate and difficult to assemble.

' Certain of the displays incorporated breakable glass parts and others werenot attractive or attention compelling. i v I y Therefore, itis an object of my invention to die, cut and die score preferably metal foil covered cardboard into several simple parts, which can be easily,v and-economically factory joined togetherinto a flat, collapsible or' knock-down display, and which may be easily assembledto display use.

upright display position for Counter or window Also, it isan object of my invention to provide a uniqueattention compelling display which will combine preferably the illumination by white light of a translucent screen incorporating an artistic design by means of preferably a single electric light bulb, which bulb can be also utilized to illuminate by reflective colored light, in one or more colors, depending upon the reflective colored background, a stenciled sales message, or advertisement; Y

It is a further object-of my invention to inanufacture flat collapsible displays of this class in large quantities economically and in such fashion that when assembled in upright display position, displays are strongand stable and attractive.

It is a further object of. my invention to manufacture displays of this class of a main die cut and stencilled main body portion, or .front panel portion, a rear flexible and collapsible reflective portion, and preferably two tension members, hinged to the main body portion and adapted to tension against the rear portion to maintain the same in an effective: reflective position and to stabilize the display. 1

These and various other objects and advantages will be readily understood from the follow- Y ing description taken in connection with the accompanying drawing of preferred embodiments inthe invention, in which modifications may be appended claims, 1 i

"In the drawing; v f

Fig. 1 is a perspective of a display embodying my invention, showing a 'ste'ncilledsales message, adapted to be illuminated byureflective col- ,ored light, and a; translucent screen portion incorporating an artistic design, adapted to be illuminated by normal light emanating from an ordinary electric light bulb, namely, by white light- Fig. 2 is a side elevation, partly broken away, of the display illustrated in Fig. 1.

Fig. Sis a section taken on the line '33 of Fig, 2. M c Fig. lgis' Fig. 5 is a perspective, partly broken away, of the display illustrated in Fig. '1, in-flat collapsed form, suitable for wrapping forshipment.

section taken on the line l -A of .Inv these figures, a main body or display panel portion ll] will ordinarily be die cut fromastifi cardboard orlike paper or other stock in such fashion as to provide a stencilled sales message, and in the form. illustrated, this sales message is shown in two lines, ffSteamship identified as l2 andfLine indicated as l4, and also die cut to provide an opening, preferably of rectangular shape, indicated as l6. v

The opening l6 may be covered by a trans- .lucent paper it or the like, bearing an artistic design such as the steamship illustrated. 3

A flexible reflective backing member indicated as will normally be made from a single inte gral piece of light paper stock so that the same may be flat collapsible as indicated in Fig. 5- with a folding line 22. The said marginal edges of reflective backing member 26 will be united to the marginal edges of the main display member Ill by adhesive 24 as indicated.

'The member 20 will normally assume a gen erally circular or parabolic curved form, when the display is assembled, in order to provide a good reflective surface for the electric light bulb 2t, and this form will be assumed by member 2!} by virtue of tension applied thereto by hinged members 28 and 30. Foldable hinged members will normally be mounted to front panel portion H]. by adhesive, or other mounting means, the member 28 being towards the top of the display above stencil I2 and the lower member 38 being 1 towards the bottom of the display beneath opening 16. I

Ventilating openings 32 and 34 may be pro vided in members ,28 and asindicated.

Also, electrical socket hinged flange members 36 will be die cut and die scored from member 30.

Members 28 and 30 are positioned in a plane perpendicular to the plane of front panel portion In when the display is assembled and these members tend to retain reflective member 20 in the desired reflective form.

Slots38 and 4c will be provided in rear member 20 and projections 42 and 44 upon members 28 and 30 respectively will fit into the said slots,

thus giving a rigid and stable construction to the display when the same is assembled.

The interior surface of flexible reflective backing member 20 may be divided into three distinct reflective portions: namely, a portion identified as 46 which may be colored blue to reflect light from bulb 28 through stencil openings l2; a portion identified as 48 which may be colored red to reflect colored light from bulb 26 through stencil openings I 4 and a colorless, or white reflective area identified as 50 to reflect normal white light through the translucent panel l8 which bears an artistic design. By this arrangement, I provide, from a single light bulb, two diflerent colored lights projected through stencil openings I2 and I4 and a normal white light through translucent screen l8.

The commercial aspect of the present invention will be readily realized by those skilled in the art because by the provision of a simple flat col- Japsible sign formed of four main cardboard members, an attention compelling display may be manufactured from a die cut and die scored cardboard stock easily, economically, and rapidly, the illumination all emanating from an ordinary electric light bulb of relatively low wat- 'tage.

Various modifications may be made in the display as described, it being realized that my invention involves the projection of white and colored lights through various die cut openings and also a simple die cut, preferably metal foil covered, cardboard display panel member arranged with hinged support members and a collapsible rear reflective member.

It will be understood that while the illustrated form of the invention which I have described represents a preferred embodiment, I do not wish to limit myself to the details as shown, since it is obvious that the same may be widely varied without departing from the spirit of the invention as described and claimed in the appended claims.

I claim:

1. In a display, a main display panel formed of cardboard or like stock, having a plurality of die cut openings clearly separated one above the other, a collapsible rear reflective member adapted to be folded flat, collapsible tension members hingedly connected to said main panel and adapted to tension the said reflective member into a curved reflective form, a plurality of reflective colors in preselected areas of said reflective member arranged relative to said die cut openings so that at least one of the openings is illuminated by a different colored light than the other openings, an electric light bulb means of illumination between the display member and the reflective member, and a translucent screen bearing an artistic design covering one of said openings.

2. In a display, a main display panel formed of cardboard or like stock, having a plurality of die cut openings clearly separated one above the other, a collapsible rear reflective member adapted to be foldedflat, collapsible tension members hingedly connected to said main panel and adapted to tension the said reflective member into a curved reflective form, a plurality of reflective colors in preselected areas of said reflective member arranged relative to said die cut openings so that at least one of the openings is illuminated by a different colored light than the other openings, an electric light bulb means of illumination between the display member and the reflective member, and a translucent screen bearing an artistic design covering one of said openings, said reflective member being arranged so that white light is projected through said screen.

FREDERICK A. SUNDERHAUF. 

